Hey,
I’m  Sama Hoole.


Muscle Chef,
Carnivore Coach,
Brain-Hacker

getting back to
the top of the
food chain

Want to build a body that feels as good as it looks?
Then it's time to go primal.

Ditch the speedbumps of the modern lifestyle, and live like your mammoth-chasing
apex ancestors.
Read the blueprint
ancestral lifestyle
carnivore diet blueprint
bodybuilder programme
caveman strength
mindfulness training

the latest guides
on the apex blueprint

A stress-free mind, chiseled physique, and total nutrition. I’ve laid out hundreds of guides to take you through the rule-the-roost lifestyle.

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